New Site Radar vs SpyFu
Disclosure: we build New Site Radar. Everything below about SpyFu comes from its public pages as we read them on October 3, 2026 (sources at the bottom). Products change; if something here is out of date, email hello@newsiteradar.com and we will fix it.
SpyFu is a competitor research tool for SEO and Google Ads, covering keywords, ad history, backlinks and rank tracking. New Site Radar takes a different approach to niche research, showing traffic evidence and modelled revenue ranges for new AI tool sites.
Side by side
- What it tracks
- New Site Radar: AI tool sites registered in 2025 or later that are gaining traffic
- SpyFu: SEO and Google Ads competitor research: competitors' paid and organic keywords, Google Ads history and ad tests, backlinks, keyword ranking history, rank tracking and an AI site audit
- Interface language
- New Site Radar: English, Spanish, Simplified Chinese
- SpyFu: English (other languages not checked)
- Paid plan
- New Site Radar: Pro $19/month or $149/year
- SpyFu: Basic $39/month, or $29/month billed annually; Pro + AI $59 for the first month, then $119/month, or $89/month billed annually; Team / Agency $249/month, or $187/month billed annually
- Free plan
- New Site Radar: 20-site monthly sample of the rankings, every site page, watchlist of 10 sites
- SpyFu: No free plan listed on its pricing page; paid plans come with a 30-day money-back guarantee
- Second-source check of traffic numbers
- New Site Radar: Yes: traffic is compared with a second, independent source (search-traffic estimates, or Tranco rank for brand-driven sites); sites only one source covers are labelled; site owners can request a correction, with review outcomes shown on the site page.
- SpyFu: Not described; its home page lists search, clickstream and AI data across 38 countries
- Revenue view
- New Site Radar: Detected payment provider and real pricing, with a modelled revenue range and its confidence
- SpyFu: Not described on the pages we checked
- API / MCP
- New Site Radar: Remote MCP server, 7 read-only tools; free accountless key: 20 calls/day, Pro-only fields hidden; Pro keys: no daily cap.
- SpyFu: API access comes with Pro and Team memberships, with endpoints for domain stats, ad history, PPC and SEO research, competitors, keywords and ranking history
When SpyFu is the better fit
- You need to research competitors' paid keywords and Google Ads history.
- You want an AI site audit that drafts fixes.
When New Site Radar is the better fit
- You want AI tool sites that launched recently and are starting to grow, before they are well known.
- You want to know how far to trust each number: every figure is checked against a second source where one exists, and the evidence is on the site page (see the methodology).
- You want to query the data from Claude Code, Cursor or Codex over MCP.
Try it: the growth rankings have a free monthly sample, and Pro shows the full board.
Sources
- SpyFu home page: https://www.spyfu.com/ (checked October 3, 2026)
- SpyFu pricing page: https://www.spyfu.com/mainpurchase/?page=default (checked October 3, 2026)
- SpyFu API docs: https://developer.spyfu.com/ (checked October 3, 2026)
- New Site Radar: pricing, methodology